The Merchandising & Marketing manager will be in charge of both marketing and buying activities for DOS stores. Support the overall business and brand objectives for our brand in Korea.
Title: Merchandising & Marketing manager
Industry: Luxury Industry
Location: Seoul
Reports to: General Manager
Package: Competitive Salary
MAJOR RESPONSIBILITIES
Marketing
- Lead and develop brand marketing strategy and annual brand marketing & PR action plan
- Study market opportunities, competition, brand portfolio and margin pool analysis for brand expansion – Develop and monitor various consumer researches and retailer surveys
- Lead brand Marketing campaign with alignment with regional marketing & PR team
- Make media communication strategy and action plan for our brand
- Anticipates future trends to engage youth consumers
- Crafts a vision for what the brand / category / market could be
- Demonstrates judgment to define a compelling core creative idea
- Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ customer
- Deploys discipline and process to improve impact and speed to market
- Make media communication strategy and action plan for our brand
Merchandising
- Achieve assigned goals and objectives including gross margin, sales and total inventory turn for the assigned merchandise category
- Select and purchase merchandise inclusive of timing, delivery, sizing and mix with a view to maximizing and driving the business
- Work closely with the Merchandise Planning team to manage plans for stock levels, react to change/demand and logistics, reorders, cancellations, redirections and transfers.
- Create and implement plans to maximize gross profit by coordinating sales, gross margin, inventory turnover, cost of promotion and markdowns
- Ensure open communication with Store Managers on a consistent basis regarding hits or misses for all product categories, thereby given the ability to react and analyze appropriately
- Perform competitive research and analysis to illustrate both strengths and weakness’ of products in all markets
- Degree holder in Business Administration or related disciplines
- Must be fluent in Korean and English both written and spoken, additional Asian Languages would be an advantages
- Advanced level Microsoft Office
REQUIREMENTS
- Must have at least 10 years previous experience working within a Luxury Fashion Company in a similar role in Korea market
- Strong creative ability to develop innovative ideas in the luxury fashion sector.
- Be able to demonstrate this in the implementation and planning of marketing strategies and advertising production
- Excellent all round marketing and brand development to implement strategic projects
- Understanding and interest in fashion, culture, art; ability to interpret trends.
- Excellent time-management skills and the ability to work on more than one project at a time and to interface with different departments internally as well as externally
- Ideal to have experience and awareness of social media and on-line strategic marketing initiatives.
- Media contacts beyond the fashion and accessory editors to include publishing, business entertainment.
- Experience of working with and have an in depth knowledge of the following product categories Footwear, Handbags, Accessories and preferably Eyewear
- To have highly developed and proven analytical skills
- To be proactive in terms of finding opportunities to grow the business and be reactive to changes within the markets.
- Proven track record of increasing sales turnover
- To have an acute understanding of trends and competitors
- Strong leadership and managerial skills with proven ability to develop and manage team.
- Demonstrable ability to use initiative and be proactive
- Courageous, passionate and open-minded
- Full of energy and drive
- Have a sense of urgency and ability to deal swiftly with changing needs
- Team player with the ability to work on own initiative when required
- Highly organised with an ability to multi task
- Pleasant and accommodating disposition
- Innovative and proactive, with a “can do” approach
- Enthusiastic with a good sense of humour
- Well presented with the ability to communicate confidently