We are looking for an experienced Digital Marketing Manager to plan and execute the digital marketing campaigns and lead new digital initiative/project for brand innovation. You should have strong strategic & analytic skill with up-to-date digital knowledge. Digital marketing managers will work with the Retail Marketing Team, supporting teams, and vendors to launch campaigns on time.
Title: Digital Marketing Manager
Industry: Luxury Automobile
Location: Seoul
Reports to: Retail Marketing Head
Package: Competitive Salary
MAJOR RESPONSIBILITIES
Digitalization
- Develop yearly & monthly digital marketing strategy plan
- Manage company digital platform including the company sites, e-catalogue & Kakao
- Measure and report performance of all digital campaigns and assesses against goals/KPIs
- Optimize the leads of website by analyzing digital customer journey via google analytics
- Lead new digital projects to drive innovative branding and also brand differentiation
- Create unconventional O2O promotion to drive the Showroom(S/R) or website traffic
- Closely work with IT department & Mercedes-Benz Korea(MBK) Digital House team to involve all digital related initiatives
- MBK Digital Transformation & MB platform (SalesTouch, SalesForce, VBS, & Oneweb etc) management (if necessary, involve with CRM team) and share the updates internally
- Develop Digital / CRM (e.g. Kakao) project and work with CRM team with result analysis
eSports Co-Marketing
- Develop annual co-marketing planning and execution with eSports sponsor team
- Monitor & Share the competitor activities & eSports LoL marketing trend
- Communicate closely with eSports sponsor team for monthly plan
- Lead the bi-weekly meeting for advanced planning
- Maximize the brand exposure by tightly working with PR/Communication team
On/offline media management
- Plan annual, monthly advertising plan in line with new product launching schedule
- Optimize digital ad. assets with A/B test to increase new leads via homepage
- Management the monthly meeting and close communication with agencies
- Adapt & Optimize the advertising asset & copy base on focus model & promotion
Build co-marketing with other industry for on/offline marketing campaign
REQUIREMENTS
- 8+ years’ experience in digital marketing or related fields
- Proven working experience in the owned media & paid media
- Full understanding of all social media platforms & Kakao
- Excellent in Excel, Power-point and preferred in Adobe system
- Experience in similar industry is preferred (Luxury retail market)
- Solid knowledge on website analytics tools (Google analytics)
- Good in problem solving skills
- Must be able to juggle multi-tasks at the same time and work under pressure
- Good at written and verbal English / Korean